Let's collaborate.
Let's collaborate.
Dünya approached me to collaborate on their new brand of organic and wildcrafted herbal smoke blends. After an informative business visioning workshop, the name “Dünya” emerged – meaning “world” in Turkish as an homage to the client’s heritage and their desire to create a flexible brand of offerings beyond herbal blends in the future.
The icon was inspired by the symbology of the world card from the tarot deck, tying back to the brand name and the client’s penchant for the mystical divination system. With the symbol in place, the typeface and brand elements flowed effortlessly, combining to create a refined and unique packaging suite grounded earth-centred philosophy.
Packaging photography by @mr.dr.brotherman and @red_scheff
Naming, Brand identity, Packaging, Collateral